Lead Backer
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Manage leads and the CRM. 
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Report issues with CRM by calling the hotline. 
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Answer CRM-related questions from agents and provide training if needed. 
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Service inbound leads from sign calls and online sources and determine where they are in the buying/selling process. 
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Immediate response and scrubbing of the leads. (adding labels, activating drip campaigns, sending welcome text or emails, assigning the le 
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ad to agents) 
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Build a follow-up process for the agents. 
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Nurturing all leads through steady communication (email and text) until the leads are ready to talk or meet with an agent. 
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Re-assigning leads to an agent once an appointment is set. 
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Daily monitoring of agent activity. 
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Keep track of completed tasks and goals to measure lead conversion ratio and meet performance benchmarks. 
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Generate reports regarding the Agent’s productivity and accountability. 
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Build trackers and dashboards through google sheets. 
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Track referrals and prepare referral forms. 
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Create a Lead Database for backup in case something happens with the CRM. 
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Database and Pipeline Tool Management. 
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Upload leads to dialer and schedule showings for agents. 
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Cascade updates regarding incoming CRM training or webinar and team announcements. 



