Reviewing and analyzing client sites for areas that can be improved and optimized.

Develop content to include keywords or phrases in order to drive traffic to the website.

Writing powerful calls-to-action to convert visitors.

Writing effective SEO content for blogs, websites, and social media accounts.

Developing link-building strategies.

Analyzing keywords and SEO techniques used by competitors

Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines

Compiling and presenting SEO guidelines

Experience with website optimization tools